Think about your brand’s style as a way to guide readers into associating helpful information with your company. Keep in mind that your brand guidelines are important to rely on. How large will the graphic be? Is it too busy for the purpose of the page it lives on? Will email platforms properly render your graphic file type? In terms of the true nuts and bolts of infographic creation, no details are too small to consider. If you don’t see it come through, check your spam folder and mark the email as “not spam.” Brand Guidelines Are KPIs, Too Thanks for subscribing! Keep an eye out for a Welcome email from us shortly.
Your best bets are probably the Comparison, Data Visualization or List-Based.īecause these formats are most ideal for what you’re intending to accomplish: presenting multiple products in a way that showcases features and benefits.
INFOGRAPHIC MEANING AND EXAMPLE SOFTWARE
Now, which infographic format could best fit the bill for our theoretical “5 cloud-based software solutions for 2020”? Additionally, this same infographic can be sent out via email as a top-of-funnel asset that solicits higher open rates and CTA click-throughs. With the right team and format, nearly any kind of information can be turned into an infographic.įor instance, your infographic on “5 cloud-based software solutions for 2020” would ideally be paired with an accompanying blog post that expands on items that don’t necessarily fit in an image format with size and load time constraints. It’s important to align an infographic type with a goal you’re hoping to achieve while still having the asset complement other materials involved in your campaigns.
INFOGRAPHIC MEANING AND EXAMPLE HOW TO
How To Create an Infographic That Works for Youĭue to the wide range of infographic options available to marketers, you may a) not know where to start, or b) just invest in the ones that seem easiest or most flashy. Basically, all these means is that you incorporate design elements that respond to the user’s click. If you want to really differentiate your data visualization infographic, though, you can make it an interactive infographic. This is a bread-and-butter type infographic, and it can be used to promote positive stats about your company, convey complex data points about a serious issue within your industry and relay proprietary survey results to your customers and prospects. With less text, data visualization infographics allow the numbers to speak for themselves, often in dollars, percentages or absolute figures.Ī large, bold font puts each data point at the forefront of the visual, and users can interpret the context and storyline of the graphic based on the numbers and the headers alone. With each split or break, users take a graphically guided tour through a stream of information, something that would be much more arduous without visual representation.įlowcharts also work well on social media, as they encourage users to answer questions, select between multiple options and reach the bottom of the infographic at their own pace and based on their own decisions.Īlthough most infographics lean on numbers or statistical trends as a component of the design, not all user data as the thematic throughline.Įmploying charts, graphs, plots and other data-driven illustrations brings to life the crux of the infographic. Oftentimes, single questions that then branch out into several follow-up questions or scenarios are best represented in a flowchart format. Illustrations and visual elements are linked together by lines, dots or arrows, noting how and where users should be following along. Let’s look at the most common and successful types of infographics your brand can leverage throughout the sales funnel: Flowchart InfographicĪ flowchart style infographic distills sequences, steps and procedures into easy-to-understand visual cues. And there are plenty of infographic styles to choose from, some with heavy reliance of numbers or text, others with 2-D character illustrations or 3-D interactive features.
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